Edited to Dolly Parton’s ‘Down on Music Row’ and paired with NPT’s archival footage of Nashville’s country music landmarks, this on-air spot serves to introduce viewers to the online archive. A broadcast call to action for a digital product.
A short background on Minnie Pearl created for social media. Assembled from available photographs and found-footage from the NPT station archives.
Repurposed from NPT’s Arts Break, this Patsy Cline biographical tidbit was assembled from available photographs and found-footage from the NPT station archives.
I put this together to promote an older NPT documentary on DeFord Bailey that we pulled into NPT’s arcvive. It was retweeted by the Grand Ole Opry – which, in all honesty, made the whole project worth it for me.
This promotion of the digital archive used some footage of Waylon Jennings doing a general promotional spot for Nashville Public Television out of the goodness of his heart.
Here’s a small sampling of videos we created that highlight NPT’s documenting of the Nashville Country Music Community from years past to the present. We leveraged this footage into on-air and online promotional content for our archive.
We released this archived footage as an interstitial running on-air and online to promote the project and lead up to the Ken Burns Country Music documentary.
Another vintage promotion of country stars pledging for public television. We ran these during a pledge cycle – pulling triple duty, promoting pledge, our country music digital project, and the Ken Burns documentary release.
The CMAs invited NPT to interview country music artists. For these videos I designed the typography for the questions – ran as on-air interstitials and available on the web archive.
More of our 2019 CMA interviews here with Brett Kissel – part of the fun was documenting and showcasing the country music scene in Nashville by way of interviewing the artists who grew up singing and playing around Lower Broadway.
A supporting infographic that was released during Ken Burns’ Country Music. The graphic explores how Ray Charles introduced scores of new fans by covering popular songs in country music – many of which were recorded in Nashville.
This is the full PBS Digital Cultural Accelerator report I assembled and presented to the station alongside my team. We review every aspect of the Country Music project from design to development goals.
