Website Revamp
The original Tennessee Crossroads site was lacking a modern web experience. To get the full before and after experience, feel free to take a look at the original version via the Internet Archive.
Mobile Solutions
Crossroads’ previous website had absolutely no mobile view whatsoever. We wanted to remedy that this time around. According to our most recent Google Analytics report, mobile users make up about 60% of our audience since launching the new site. I’d like to think travelers across Tennessee are finding the site as they search for destinations to visit.
Deep Link to the PBS App and App Information Page
Driving new users to the PBS app became a major push for our department. We wanted to leverage Tennessee Crossroads’ popularity as a pathway to our other content. The way our audience consumed our programs was changing. Moving away from broadcast and onto various OTT platforms to watch and consume our content.
PBS App Deep Link
To promote the PBS app and encourage users to explore other programs, each episode of Tennessee Crossroads is given a unique link that opens the PBS app when clicked. This aims to introduce users to additional content beyond Tennessee Crossroads, considering the growing trend of consumers moving away from traditional broadcast.
PBS App Page
We have developed a landing page on the Crossroads website that users are directed to from specific campaigns associated with each episode of Tennessee Crossroads. This landing page serves as a dedicated entry point to the PBS app, encouraging users to utilize the app to watch Tennessee Crossroads. We aim to enhance the user experience and promote the use of the PBS app for enjoying Tennessee Crossroads episodes and introducing users to the wider world of PBS programming.
